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Seoul to host citywide festival for BTS' ‘Arirang’ comeback

The citywide festival reflects the enormity of BTS's cultural impact.

breaking_news What Happened

Seoul is preparing a monthlong celebration for BTS's 'Arirang' comeback, featuring numerous public events.

favorite Why Fans Care

This festival will allow fans to engage deeply with BTS's new music and cultural themes.

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Such large-scale celebrations highlight the significant role of K-pop in global culture.

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Stay tuned for announcements regarding festival events and activities.

edit_note My Take (Opinion)

This festival underscores the deep connection between BTS and their fanbase.

Culture Signal

BTS's festival signifies K-pop's monumental cultural influence worldwide.

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open_in_new koreaherald kpop: Seoul to host citywide festival for BTS' ‘Arirang’ comeback Seoul will be marking BTS’ comeback and new album “Arirang” with a monthlong citywide celebration, featuring large-scale public events and fan programs across major landmarks in the capital. Detailed plans for “BTS The City Arirang Seoul” were unveiled Monday through the group’s global fan platform Weverse. The festival will run from March 20, the day the new album drops, through April 19. Several landmark events are scheduled for the album’s release day. Media facade displays will illuminate hi March 16, 2026
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