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Hybe launches new girl group label ABD

The establishment of a new label indicates Hybe's commitment to expanding its K-pop roster.

breaking_news What Happened

Hybe has launched a new label called ABD focused on girl groups, aiming to debut a rookie act soon.

favorite Why Fans Care

Fans are intrigued by the potential of new girl groups and what innovative styles they may bring to K-pop.

trending_up Culture Signal

This move reflects the industry's ongoing evolution and focus on diverse talent.

visibility Watch Next

Stay tuned for announcements about the debut of ABD's first girl group.

edit_note My Take (Opinion)

Hybe's initiative to create a new girl group label is an exciting step for the future of K-pop.

Culture Signal

The launch of new labels signifies K-pop's dynamic evolution and diversification.

Read the originals

open_in_new koreaherald kpop: Hybe launches new girl group label ABD Hybe has launched a new label specializing in girl groups, further expanding its multi-label system as the company prepares to debut another rookie act later this year. On Friday, the company announced that it established a new label called ABD. The name stands for “A Bold Dream,” reflecting the label’s goal of pursuing creative ideas that go beyond conventional boundaries while expanding new areas of K-pop through music-focused content and artist development. The label will be led by Noh Ji-won May 8, 2026
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