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Why TikTok is becoming unavoidable for K-pop stars

The rise of TikTok as a promotional platform is reshaping the K-pop industry.

breaking_news What Happened

BTS member V recently joined TikTok, bringing more attention to the platform.

favorite Why Fans Care

Fans are intrigued by the unique content that K-pop stars share on TikTok.

trending_up Culture Signal

This trend signifies the blending of social media and music promotion.

visibility Watch Next

Expect more K-pop stars to utilize TikTok creatively.

edit_note My Take (Opinion)

TikTok is becoming a vital tool for K-pop artists to connect with fans.

Culture Signal

The integration of TikTok in K-pop reflects the changing dynamics of music promotion.

Read the originals

open_in_new koreaherald kpop: Why TikTok is becoming unavoidable for K-pop stars BTS member V joined TikTok on Friday, becoming the third member of the group to launch an account on the platform. His account quickly surpassed one million followers and was approaching four million as of Monday. While fellow member Jungkook first opened a TikTok account in 2023, he resumed activity in October under a new username. J-Hope also joined the platform in 2025. With BTS now in the 13th year of their career, industry watchers are paying close attention to why the veteran idols are emb March 16, 2026
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